The Facebook Effect
Facebook: a do-gooder’s attempt to better the world, or a threat to personal privacy? In The Facebook Effect: The Inside Story of the Company That Is Connecting the World, author David Kirkpatrick, a former technology editor at Fortune, delves into the company’s history and discusses the implications of such a widespread phenomenon. According to New York Times reviewer David Pogue, the book can be easily split in two: “The first part is a fascinating but flawed corporate history, starring Facebook’s reticent creator [....]; the second is a thoughtful, evenhanded analysis of the Web site’s impact.” Other reviewers have echoed Pogue’s remark about the history being “flawed,” as Kirkpatrick seems too close to his source–Facebook founder Mark Zuckerberg–to remain objective. Kirkpatrick focuses on the benefits of Facebook, noting its role in humanitarian causes and President Obama’s election, while skimming over the privacy issues that concern so many users. Still, if you’re interested in the company’s formation or impact, The Facebook Effect is worth a look.
“Despite its foibles, ‘The Facebook Effect’ leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power.” – David Pogue, New York Times
“One is left with a clear picture of the positive power of one of the most significant communications revolutions ever.” – Don Tapscott, The Globe and Mail
“Kirkpatrick [...] draws on unprecedented access to Zuckerberg to provide a fast-paced and fascinating account of the company’s phenomenal success.” – Glenn C. Altschuler, The Oregonian
“‘The Facebook Effect’ is a meticulously sourced book that too often succumbs to the author’s esteem for his subject matter.” – David Harsanyi, Washington Post
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